The hybrid app development methodology revolves around building an app with a single project using a framework that can target all needed platforms: Android, iOS, Windows, etc.
Hybrid software is very appealing because developers can create a single code base to be used for the app on all platforms. Except for some aspects of the app (the main one being the UI, which users expect to be tailored to their platform of choice), developers only need to write the code once, and then it can be reused when developing the app for any other target platform. Two indisputable facts are driving the demand for hybrid apps: They’re easier to make than native applications, and their source code can be utilized to expand a business’ reach on multiple platforms, including the web. Hybrid mobile app development is especially enticing for businesses since they can get in on the mobile market on all major platforms at once.